Freed Maxick recently  launched a community-based initiative with its debut of an outdoor interactive digital Facebook billboard. The billboard can be seen on the inbound NY-33 Kensington Expressway, a downtown Buffalo heavy commuter thoroughfare. The billboard displays ‘real-time’ content from the firm’s Facebook page at facebook.com/FreedMaxickCPAs. The firm will utilize the billboard to help raise awareness of local charitable and community-based organizations and their events. Calls-to-action on the board will encourage participation in events and causes and Freed Maxick will also encourage commuters to check out its Facebook page to become fans and interact.

The campaign will include flights in August, September and October. A Billboard is also planned for the Rochester, NY market, starting in October. The Facebook billboard is the 2nd in a series of outdoor digital billboard initiatives that engage the community using the firm’s social media channels.  In December 2009, Freed Maxick was the first CPA Firm in the U.S. to launch an interactive digital Twitter billboard, where it used its Twitter account, @FreedMaxickCPAs, to communicate business-oriented updates and tax tips to the commuters of Western New York.

Freed Maxick is synching the digital billboard with select content from the firm’™s Facebook account, where interaction is in real-time.  The Firm aims to deepen local ties with digital “shout outs” to support Western New York organizations, in Buffalo and Rochester, with their upcoming events and fundraising initiatives.  One example of how the firm is currently utilizing the billboard is with its promotion of the Buffalo Niagara 360 (BN360) young professionals program of the Buffalo Niagara Partnership, the regional chamber of commerce. As a founding member of the local program, Freed Maxick highly encourages its participating employees and aims to demonstrate its support of young professionals.

“While last year’s Twitter billboard acted as a means to communicate “business issues” in real time with the Western New York business community, this year’s Facebook billboard will reinforce that our firm is deeply-rooted in the our community and actively supports it. Freed Maxick is local people with worldwide experience, and you can connect with us easily, using any of our digital communications channels including Facebook, Twitter or LinkedIn. Using this billboard, we hope to start an interesting digital dialogue on Facebook with wall posts and interaction with our new Facebook friends,” said Eric Majchrzak, Marketing & Communications Manager for the firm.