Here at Freed Maxick & Battaglia CPAs, we have gone mobile, utilizing the newest forms of on-the-go technology to reach our clients, employees, prospects and the community. Our mobile initiative is timely, with Verizon having made their long-awaited announcement Tuesday January 4th, that it will start selling a version of the iPhone 4 on Feb. 10, giving more users access to smartphone technology. We have found that different sorts of businesses and industry sectors, including professional services, are finding the need to utilize digital tools such as the new social media platforms, as well as mobile technology, to keep up with client needs and stay competitive. Our firm has continually found ways to be innovative in the digital space, and keep up with the emerging trends in new media to better serve our clients, that’s why we decided to explore mobile.

The mobile initiative aims to educate C-level executives and business professionals about the New York State Excelsior Jobs Program, which provides job creation and investment incentives to companies in the high-tech, bio-tech, pharmaceutical, green-tech, financial services, agribusiness and manufacturing sectors.  Part of this initiative is our launching a mobile site that provides targeted industry and eligibility information about the program, including its four fully refundable tax credits. The site will be accessible via mobile smartphone devices at and promoted through the use of Quick Response (QR) Codes used in our traditional print and direct marketing campaigns, seminars and other marketing outreach efforts.

The QR Codes, when scanned with smartphones, will allow users to receive instant expanded information about New York State™s new program and the services Freed Maxick provides to help companies claim these new tax credits. Users will have options to connect with us by calling direct, submitting questions about the program via their own mobile device, subscribing to the Firm™s tax newsletter or connecting via social media channels like Facebook and LinkedIn.

We recognize that it is essential for our firm to be innovative and leverage new technologies to address the fact that CFOs, CEOs and other business professionals are increasingly becoming more tech-savvy and mobile. While we are aware that the use of smartphones in the U.S. is relatively low today, the trends indicate that this figure will most likely more than double by the end of 2011. Verizon offering the iPhone may help contribute to that growth.

Our goals are to not only to stay on top of emerging business issues like the NY State Excelsior Program, but also to find unique ways to be more visible and relevant within the emerging media channels our clients use to get their information. We contracted with the Philipson Group, based in Rochester, to create the mobile site and to consult about the usage of QR Codes. Our 2011 mobile initiative will also include campaigns for the federal R&D tax credit, energy and green-related tax and international tax topics.