Thanks to our friend and mentor Rita Keller, President of Keller Advisors, LLC, and an award-winning and widely respected voice to CPA firm management, we often learn really cool things about our industry from her blog

Rita recently posted a blog entry that included a link to the Top 10 Things The AICPA Wants You To Know About The Future of The Profession via CPATrendlines. We think it’s a good resource and has got some great info and insight into a career in accounting.  We especially love the #1 item on the top ten list of things to do:

“Technology: Understand and leverage relevant technology in conjunction with core CPA competencies to deliver superior services.”

Technology is a huge part of the Freed Maxick practice and influences our corporate culture heavily. We are always seeking out new tools and opportunities to learn about what’s out there, and hope that accountants young and old, at all levels of their career, are doing the same- it will put you ahead of the pack and help you stay sharp, competitive and able to serve your clients better,

Hope you enjoy the rest of the list and thanks Rita!