According to recent data, it’s estimated that nearly 1/4 of Western New York families live below the poverty line. Our famous winters are drawing near, and so my thoughts turn to these families – who might go without the proper clothing or food to deal with the harsh elements – especially during the holidays. I guess that’s why Freed Maxick’s Operation: Winter Warm-Up clothing drive is near and dear to my heart.

I’m really proud to work somewhere that encourages community involvement and social responsibility.

Freed doesn’t just talk – we act!

This year, each of our 3 offices has chosen different ways to assist in warming the holiday season for WNY families in need.

In Buffalo, we’re running a winter clothing drive specifically targeted for children attending Buffalo’s International School #45. Representing over 30 countries with 30 different languages spoken, this local school supports a global, multicultural perspective to foster understanding, acceptance, academics and social responsibility.

Our Rochester office has chosen Hillside Children’s Center to be the recipient of gently used or new sweaters, hoodies, etc. collected and donated by our employees. The Center serves youth with emotional, behavioral, and mental disorders through therapeutic foster care, adoption, residential treatment, juvenile justice and school-based services.

Through Angel Action, a branch of Wyoming County Community Action Inc., Batavia Freed Maxick employees donated clothing, gifts, canned goods and paper products to help provide a warm winter and happy holiday season to Wyoming County families in need.

We wish a wonderful holiday season and lots of warmth to all families in Western New York, and hope that our Operation: Winter Warm-Up campaign has made a difference in the lives of people who need it most!