So, here I sit at McCarran Airport at 7am on Saturday morning waiting for my flight back to beautiful Buffalo, NY, reflecting back on my week here in Las Vegas. It was a week ago that I arrived here to attend the 2012 Association for Accounting Marketing conference, and what a week it was!
The week began with a lovely dinner with our colleagues from the Leading Edge Alliance, who I have very quickly come to like and respect. Not only are these folks an inspiration professionally, they’re some of the nicest people you’ll meet.
During the next 3 days, I attended sessions and workshops on topics related to professional services marketing specific to the Accounting industry. These sessions proved to be really beneficial, especially to someone like myself, who has many years of graphics and marketing experience, but little in professional services marketing! Topics covered included global strategies, using CRM, developing effective market plans, and I particularly found Beth Seabright’s session, “How to be successful selling professional services” especially beneficial.
Monday evening we enjoyed the yearly AAM-MAA Gala Dinner. With more than 300 professionals in attendance, this event is a highlight of the conference as it allows us all to break out our formal wear and feel like celebrities. It’s also an evening of recognition for those in the Accounting Marketing industry. Now in it’s 18th year, the AAM-MAAs recognized outstanding achievement in accounting marketing from more than 130 entries from 60 different firms in 20 different categories.
The evening turned out to be more exciting than we had imagined, as Freed Maxick took home 7 awards – an AAM-MAA record! The awards included Best New or Refreshed Logo, Best Integrated Marketing Campaign, Best Website, and Best Paid Online Advertising Campaign for our Twitter Beta Program. We were honored to have been recognized for our hard work, especially among all the other creative and impactful submissions. What a night!
So, as I look back at this week I think fondly of the new people I’ve met and all the knowledge I’ve gained, and I wonder… what will NEXT year hold?