Freed Maxick CPAs, Western New York’s largest public accounting Firm, announces it has entered into agreements to sponsor the iPhone applications of two major news media outlets in Buffalo, New York.  The Firm entered into separate agreements with Buffalo Business First and WNED-AM/ FM Public Broadcasting, in a move that will deepen the Firm’s presence in the mobile space by delivering timely, relevant content to financial and business executives that are “on-the-go.”

“This initiative will play a crucial role in our existing mobile Smartphone program, which includes mobile-ready websites, Quick Response (QR) Codes, social media and now mobile applications,” said Eric Majchrzak, Marketing Director of Freed Maxick. “Working with Buffalo Business First and Classical 94.5 WNED FM and WNED News 970 will allow us to reach a broad range of audiences that are important to us. The iPhone apps we are sponsoring were designed to pass along the latest business and issue-driven information.  We believe this complements our brand of being an accessible, pro-active, service-minded Firm that stays on top of the latest issues impacting business.” Majchrzak said.

According to Emily Burns, Freed Maxick’s e-Marketing Specialist,  “Freed Maxick is dedicated to exploring new forms of technology and media platforms to better serve our clients, and we’re always out in the marketplace seeking new opportunities to connect with the public . We look forward to exploring alternative means of making these connections, and utilizing new emerging media trends such as SMS, location-based social networks, information aggregators, wikis, social bookmarking, video sharing, livecasting and community Q&A tools  to add to the Firm’s integrated marketing plans.

The Buffalo Business First, Classical 94.5 WNED FM, a 24-hour classical music service, and WNED 970 AM, around the clock news and information apps, can be downloaded for free in the iTunes Store.